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SITE PRODUCTION

Sites for small businesses

A different trade means a different visitor with a different way of deciding. These four samples are not one template in four colours — the grid, the type, the density and the primary path all differ. Every form actually works.

Four shapes

  • 骨盤整体 みなも — Editorial

    Editorial整体・骨盤ケア

    骨盤整体 みなも

    Reads like a quiet essay, ends at the booking form.

    Signature
    Pick a symptom, land in the form with it filled in
    Measured
    Performance 97 / Accessibility 100

    Coming soon

  • タカミ屋根工事 — Urgent landing page

    Urgent landing page屋根修理・雨漏り

    タカミ屋根工事

    “We can be there today” in the first line.

    Signature
    Three questions, then a cost range
    Measured
    Performance 95 / Accessibility 100

    Coming soon

  • かたばみ税理士事務所 — Document

    Document税理士・会計

    かたばみ税理士事務所

    Every fee published up front.

    Signature
    Sort each task into “hand over” or “keep”
    Measured
    Performance 98 / Accessibility 100

    Coming soon

  • そらみ歯科クリニック — Directory

    Directory歯科・小児歯科

    そらみ歯科クリニック

    Too many services to read — so you look them up.

    Signature
    Tap the tooth that hurts
    Measured
    Performance 96 / Accessibility 100

    Coming soon

How they are built

  • All copy lives in data

    Prices, reviews, FAQ and every form field sit in one file per site. On a real job that file is the only thing that changes.

  • Japanese type is a performance problem

    A Japanese webfont costs over 100KB per weight. I subset it down to the characters that actually appear in headings and leave body text to the device. All four samples stay above 95 on mobile Lighthouse.

  • Verification is automated

    Horizontal overflow, required-field errors, format errors and the full submit path are checked by script on every pass. Screenshots regenerate with one command.

  • Nothing borrowed

    Every review is written from scratch, every photo is CC0, and the maps are diagrams that point at no real address. The same line holds on real jobs.

Get in touch

Tell me the trade and what is not working. I will say honestly whether I can help.

Contact

About these samples

All four are fictional businesses. The names, addresses, phone numbers, prices and reviews were written for these samples. The phone numbers use ranges that are never assigned, so they reach no one.